How We Define Cookies, Web Beacons, and Tracking Pixels and the Information They Obtain and Maintain
Cookies are small pieces of data that are stored in files on your computer or other Internet device (e.g., your smartphone, tablet, speaker screen) when websites are loaded in a browser. They are widely used to “remember” who visited the website, personal preferences, the computer or other Internet device being used, websites or pages visited, etc. for typically either a single visit, often referred to as a session cookie, or for multiple repeat visits, often referred to as a persistent cookie. They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the website that you are visiting, or by third parties, such as those who serve content or provide advertising or analytics services on the website.
We also use web beacons, tracking pixels, and related technologies. These are typically small transparent images that provide us with statistics for similar purposes as Cookies. They are often used in conjunction with Cookies, though they are not stored on your computer in the same way. As a result, if you disable Cookies, web beacons, tracking pixels, and related technologies may still load, but their functionality will be limited.
The information contained and obtained from Cookies, web beacons, tracking pixels, and related technologies can typically either be information relating to an identified or identifiable natural person (“Personal Information”) or information that is not Personal Information, such as statistical information about the webpages visited, the browser used, time on the Site, etc. that does not identify you, directly or indirectly, by reference to such information.
Personal Information can include your name, email address, IP address, unique device identifier, or other information by which you can be identified, directly or indirectly, by reference to such information.
The focus of this policy is on the choices you have for Personal Information collected or maintained in Cookies, web beacons, tracking pixels, and related technologies.
- identify you so that we can manage your login information that allows us to (i) enable you to access content on specific web pages within the Site, (ii) identify and prevent security risks, and (iii) operate the Site as designed in a manner that is customized to your preferences for such matters as text font and size and relevant content;
- track (i) which web pages of the Site you visit, (ii) how long you visit such web pages, (iii) the websites you visited before and after visiting the Site, (iv) how the Site is performing, and (v) which websites (other than the Site) that you are visiting;
- deliver (i) content on the Site that is relevant to you and your interests, (ii) targeted advertising to you or limit the number of times you see an advertisement, and (iii) measure the effectiveness of our advertising and the advertising of our third party service providers; and
- use in other ways as described in our Privacy Statement.
Your Control and Choices
You control our collection and use of your Personal Information. You may provide, change, withhold, or withdraw your consent as provided in the banner notice on the Site that should be present each time you visit the Site. If you withhold your consent to our use of your Personal Information, but visit the Site, your computer or other Internet device may download those Cookies that are required for basic functionality of the Site. However, you may be unable to use or access other features and functionality of the Site.
You can also limit our access to your Personal Information through your Internet browser. If you do not want the Site to store Cookies on your computer or other Internet device, you may be able to change your browser settings so that you receive a warning before certain Cookies are stored. You may also be able to adjust your browser settings so that your browser refuses most Cookies or accepts only certain Cookies. If you delete or disable Cookies, you may be unable to access certain features and functionality of the Site.
If you use different computers or other Internet devices to visit the Site, you will need to ensure that each browser on each computer and device is adjusted to suit your preferences. The procedures for changing your settings differ from browser to browser, and not all browsers provide the same alternatives. Third parties may also offer software products available that can manage Cookies for you.
You can contact us via email firstname.lastname@example.org or at the following address:
6527 Normandy Lane, Suite 100
Madison, WI 53719
Please include your name, address, and any other information necessary to respond to you.